Cross-Cultural Cooperation

International Business Writing

This training program is designed to enhance your global communication skills. It focuses on mastering the nuances of cross-cultural correspondence, ensuring your messages are clear, professional, and culturally appropriate. Whether you’re drafting emails, reports, or proposals, you’ll learn to articulate your ideas effectively to diverse international audiences. Led by industry experts, our training combines theoretical knowledge with practical exercises for immediate application.

Who is this training for?

For specialists, Team Leaders, and managers who work in international teams, use English as the language of their daily communication, and want to improve the way they use it.

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    What you will learn in the virtual workshop:
    • to build relationships and trust basing on the appropriate register,
    • to communicate more clearly with focus on outcomes in your written communication,
    • understand what way of writing might be more client – friendly and making your work more efficient,
    • understand when to choose other means of communication, such as video meeting, instant messaging, or phone
    Advantages of the virtual training
    • guarantee of interactive participation in training with the use of online engaging tools
    • half-day workshops allow flexible organization of the workday
    • relationships building with remote colleagues through joint participation in training
    • participation in the workshop from anywhere, all you need is access to a computer

    Virtual workshops program

    Part I

    Pre-work + 3,5 h workshop + individual work with the trainer

    • Pre-work: send 5-7 sample e-mails to the trainer
    • Laws of Communication in Business – are they still important in digital world?
    • Various types of register in writing – when to use which and why can those rules be confusing?​
    • Rules of writing business e-mails​ – how to make them a tool for developing better relationships?
    • Writing e-mails vs cultural background – what needs to be taken into account?
    • False friends in written communication – work with case studies​
    • E-mail structure that can be adjusted to most correspondence​
    • Individual work – e-mail exchange with the trainer between sessions​​ (with feedback)

    Part II

    3,5 h workshop + individual work with the trainer

    • Review of individual work – most important conclusions for the whole group​
    • Most common mistakes in written communication in English, depending on our native language​
    • Punctuation and grammar – what is their actual importance?​
    • Types of e-mails – how to decide what type to use?
    • AI and written communication – how to use it wisely?
    • Changing the channel – when to use other tools than writing?
    • Work with case studies – deciding on communication strategy​
    • Individual work – e-mail exchanges with the trainer (with feedback)

    Project flow

    Diagnosis and prework
    • in-take interview with the project sponsor
    • diagnosis of participants’ needs (online questionnaire and calls)
    • prework for participants (material to watch, read or listen to)
    Virtual workshops
    • training divided into 2 workshops, 3,5 hours each
    • interactive working methods: discussions, chat, virtual board, questionnaires, videos, case studies, breakout rooms, external tools (Mentimeter, Miro, Funretro)
    • participants: up to 12 people
    Summary and follow up
    • training materials for participants
    • access to the ETTA knowledge base
    • follow up call with the project sponsor

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